Micrositez are a multi award winning digital marketing agency, with offices in the UK, UAE and the USA.
Although Micrositez doesn’t offer performance based marketing, we thought we’d share some great points outlined by a fellow marketer in one of his recent articles, which can be found on http://www.conversationmarketing.com. The author who goes by the name Ian, made eight great points in his answer to one of the most commonly asked questions, of one of the most misunderstood internet marketing campaign; “Can I pay you based on performance?”
It seems many clients are miss-lead by the term ‘performance-based’ when it comes to internet marketing. Ian echoed the frustration of many marketers who are worn out from explaining to clients why this route can often cost more, and not less than other marketing campaigns.
Here is a summarised list of those eight points that were given in hope of dispelling any confusion, or bad feelings between clients and agencies.
If you’re considering going down the route of performance based SEO, or just interest in finding out more about this topic. We recommend reading Ian’s article, ’Performance based contracts ain’t cheap‘ first.
Micrositez is an award winning digital marketing company.
Internet Marketing, performance based marketing, performance based seo, SEO Marketing
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According to the latest reports from the Internet Advertising Bureau, popularity for online advertising continues to grow from strength to strength with more brands turn to online video ads; the industry is producing a healthy 13.5% year on year growth rate, much to the admiration of the more traditional media firms.
The IAB released reports stating, the ‘triple digit increase in online video,’ was a huge contributor to the growth spurt in the search and display sector. A healthy figure of £2.26 billion spenditure in internet advertising, made by companies over the last six months, has not only exceeded its growth expectations, but gives a clear indication of the direction the advertising industry seems to be taking.
Of course, there is still a great demand for more traditional forms of media, such as TV, Radio, and newspaper, which collected a healthy £8.27 billion between January, and June of this year. When you look at the financial figures, it’s clear there is still a great need for TV advertising, and so forth. However, the real picture analysts will be interested in are the percentages, and year on year growth, which the more modern forms of media have shown a minimal increase of 1.4% year-on-year growth rate.
Figures illustrate the number of people spending in internet marketing has surpassed the more traditional forms of media for the first time since 2009.
Display advertising saw its growth rate jump by 18.5%, benefiting from new formats, and 100% growth in online video meant it raked in a massive £510 million; accounting for 23% of total online spend, also in the first six months.
Micrositez: Display advertising
display advertising, internet advertising, Internet Marketing
Twitter is reportedly under investigation by the US Federal Trade Commision.
Twitter’s rapid rise has been supported by a vast inventory of third party companies that build applications and services to make twitter easy to use on mobile devices and PC’s. It is the dealings with these companies that are reportedly under investigation from the US consumer watchdog. Unsurprisingly there was no comment from Twitter.
Industry researchers calculate that the company generated and estimed $45M from their 2010 marketing. Twitter who does not publish financial information are expected to generate $150M this year alone.
Micrositez: Social Media
We are pleased here at Micrositez to announce our most recent partnership, with Web Tech Marketing.
Web Tech Marketing specialises in a range of web marketing services that are designed to really boost your website’s online presence. These include in the field of search engine marketing, which allows your firm to increase your revenue by virtue of greater visibility in the search engine result pages (SERPs).
As a reputable and ethical Internet marketing company, Web Tech Marketing is exactly the kind of firm that we like to form partnerships with here at Micrositez. Take a look at the Web Tech Marketing website today to see what its experienced and capable team can do for your own company.
Internet Marketing, Micrositez, search engine marketing, SEM, web marketing, Web Tech Marketing
With all the hype surrounding SEO, many business owners are left with their heads spinning wondering how on earth they are going to get to the top of the major search engines without spending an arm and a leg.
In fact, SEO services don’t have to cost a fortune as long as your choose a trustworthy company that is not going to force you to pay through the nose for services you don’t need. At a time when its crucial for business to be successful online, now is the perfect opportunity to kick-start your online marketing strategy which should include SEO Copywriting.
What is an SEO Copywriter?
SEO Copywriters write in a style that attracts the search engines whilst reading well for the user, something that is vitally important if your website is going to be successful and generate your business profits from online sales. There are too many companies out there that primarily focus on the search engines without considering users.
It is vitally important that the content on your website is informative and engaging, encouraging your target audience to return to your website over and over again. Micrositez have chosen to work closely with Precise English Limited recommending their services to clients looking for quality web content.
Precise English Limited
Precise English are SEO Copywriting specialists with years of experience providing clients throughout the UK as well as overseas with quality written content.
For more information regarding our SEO Copywriters or if you would like to find out how Precise English’s SEO Copywriter services can help your business today, contact their team on 0845 224 1337 / 01642 224 372 or alternatively email info@precise-english.com.
copywriter, copywriting, Internet Marketing, Micrositez, Precise English, precise english limited, SEO copywriter, seo copywriting, seo services
Micrositez are proud to announce their partnership with the world’s most comprehensive cheap flights Finder CheapFlightsFinder.com
Save money online
If you have a destination in mind, their website is a great place to find a Cheap Flight. Simply visit the website, fill out one form, and you will have access to the Cheap Flights Comparison Site. Their website is the world’s first website to compare over a dozen Cheap Flights, saving you huge discounts when booking online.
How it all works
Cheapflightsfinder.com compares over 650 airlines and travel agents. Unlike other sites that Compare Cheap Flights, their website ensures you find what you are looking for in a quick, easy and efficient manner. Other sites use technology that returns results from leading travel sites in a number of seconds, however, there has not been one single site that offers the cheapest flight on every single occasion until now!
Micrositez are here to help!
Because of our expertise in Search Engine Optimisation, we have partnered a number of worldwide clients with their SEO campaigns. For businesses that want to enhance their online presence, SEO is a cost-effective solution to help rank your website highly on the major search engines.
If you would like more information about our SEO Services, feel free to contact us and we will be happy to help!
Google, Internet Marketing, Micrositez Blog, search engine optimisation
2010 has already started at an ridiculous speed, with March upon us already! After reading a few blogs, posts and a report by Forrester, I decided it’s worth discussing how big search engine optimisation could get in 2010.
Dramatic Increase
The Forrester report has got me thinking; how quickly will business spending on SEO increase this year? It’s clear that after seeing some graphs on where Marketers see the greatest increase in effectiveness, that SEO services are at the forefront of everyone’s mind. Only social media and online video were ahead of SEO in terms of the largest potential increase in spending – interesting!
Why?
Why is this increase happening? Why do I see 2010 as the beginning of what will make SEO the biggest marketing tool for any business in the world?
Simple. Google continues to dominate, continues to improve and continues to diversify. If you want to be a success online then you need to pay attention to the major search engines; specifically Google. Appearing as high as possible on Google for keywords relating to your site will, and I’ve said this before, increase your traffic and sales almost immediately.
Knowledge
In my opinion, 2010 will see more and more businesses recognise the internet and recognise how valuable it is to be found on Google. Spending a few thousand dollars a month on an SEO packages that manages to get you on the first page of Google will soon seem like peanuts compared to the rise in visitors/sales your site is achieving.
Do you agree? Will SEO spending increase dramatically this year? Are you increasing your SEO budget? Let us know your thoughts.
Google, Internet Marketing, Micrositez Blog, search engine optimisation, SEO Marketing, SEO UK, UK SEO Company
Micrositez are pleased (and proud) to announce that MyProtein have followed Express Apartments and On Quota by engaging us as their trusted SEO partner.
MyProtein not only supply but manufacture protein supplements and sports supplements, enabling them to provide the cheapest priced supplements anywhere in Europe.
The aim, or promise, of MyProtein is to offer the widest range of the highest quality whey protein, bodybuilding supplements and other ingredients at the lowest possible prices – their bulk buying means cheaper prices for the public.
Thankfully for its users, MyProtein are users/athletes themselves, resulting in only the finest ingredients being used, with independently conducted tests and verified Certificates of Analysis available for the majority of their products.
Micrositez loves working with companies that excel in their field of work, and MyProtein do just that. In 2007 MyProtein were voted the ‘National Young Company of the Year at the prestigious 2007 Growing Business Awards.
Combining our award winning SEO services with the high quality products and customer service of MyProtein can only result in an excellent partnership that will bring the best possible search engine optimisation results.
If you’re interested in improving your online presence, contact Micrositez today, we’ll be glad to help.
Google, Internet Marketing, Micrositez Blog, search engine optimisation, SEO UK
Hiring a search engine optimisation (SEO) company is vital in today’s internet-driven world. For a business to be truly successful a website is more than likely needed, and the best form of advertising online is through hiring a respectable SEO company.
Results
Hiring the right SEO company isn’t easy – there’s so many out there, how do you choose the best one? Below are a few things to keep in mind when choosing a company to provide you with an SEO package:
At the end of the day, an SEO company that isn’t afraid to show past results is a company you should definitely consider hiring. If in doubt, contact a few past and current clients to really get a feel for the company; after all, you don’t want to rush into such a big decision (something that could decide whether your company makes an impact online or not!) without doing proper research.
Until next time,
Google, Internet Marketing, Micrositez Blog, search engine optimisation, SEO campaign, SEO Marketing, SEO UK, UK SEO Company
You’ve probably heard of several key factors that make a good SEO campaign, but one of the most important strategies is Link Building. This blog post will let you know exactly what link building services are for, why you need them and what to watch out for when hiring an SEO company.
What is Link Building?
Link building is exactly what it sounds like; building links. These links are aimed at your website, whether they are posted on websites, forums or in articles they all count, and are done with one main aim; to improve to ranking of your website(s) in the major search engines!
Why use Link Building services?
If your link building campaign is handled correctly, it will not only improve the ranking of your website, it will improve the traffic too. Why appear high in the search engines? If your website is at the top of Google, Yahoo and/or Bing for keywords or keyword phrases relating to your website then you will receive a higher number of visitors than ever before!
Different names, same trick.
Inbound links, inward links, in-links, incoming links and back links – they all mean the same. A link that a search engine can use to find your site. The better the SEO Company you use, the better the links and higher your website will appear in Google…
…watch out for cowboy Link Building companies!
If you hire a link building SEO company that uses ‘black hat’ techniques, or techniques that are less than ethical – your website could get banned from the search engines! Hiring a professional SEO company that has proven results and awards is the key to improving your business presence online.
At Micrositez we have spent years honing our specialist techniques and developing our knowledge and experience that enables us to offer a unique link building service that we know works. We never use black hat techniques. We never use illegal or unethical strategies. Get in touch today!
Google, Internet Marketing, link building, Link Building Company, Micrositez Blog, search engine optimisation, SEO campaign, SEO UK, UK SEO Company
