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Tag | SEO campaign

Feb/10

23 

Micrositez Partner with Express Apartments

Micrositez are proud to announce that Express Apartments have engaged them as their trusted SEO partner. In a year where search engine optimisation has been clearly singled out as the number one way to gain new visitors, Micrositez is delighted to work with Express Apartments.

Hotel Italy

Express Apartments offers its users the chance to stay in the best hotel Italy have to offer. Being a European leader in the online reservations sector for short let apartments Italy, Express Apartments receives thousands of visits a month resulting in the best possible prices on Milan Hotel and any other quality accommodation Italy has to offer.

SEO Campaign

To further improve their reach and customer base, Express Apartments have partnered with Micrositez. At Micrositez we extremely enthusiastic about this partnership as we completely understand and agree with Express Apartments’ philosophy; “to offer alternative lodging which is much more economical when compared to a traditional hotel”.

Low Prices

Whether you’re searching for the best Hotels Milan and Hotels Italy has available, or you’re more interested in visiting the southern parts of Italy, check out Express Apartments and see if you’re as impressed as we are! The fact they own the apartments means they have cut out the middle man and avoided price increases. Perfect!

Over the next few days we will be introducing you to a few new clients of ours, keep your eyes peeled!

Until next time,

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Feb/10

17 

How much should you spend on an SEO campaign?

Knowing how much to spend on an SEO campaign can be difficult for some businesses. A lot of SEO companies will try and persuade you to pay well over the odds for services that you don’t even need. Choosing the right SEO company to handle your campaign is vital if you want your business to be a success online.

Stick to your Budget

Search engine optimisation packagesAs with any buying decision the budget should never be stretched. Decide how much you can afford and stick to it, even if you’re offered a service you really want but it’s just outside the amount you can realistically afford. At Micrositez we always work with our clients to ensure they get the best possible SEO package for the best possible price.

Bargain!

Have you stumbled across an SEO bargain? Or is it more of a scam? If the deal seems too good to be true then it probably is. There are plenty of search engine optimisation cowboys out there who would love nothing more than to take a monthly fee and do next to nothing in return. Choosing an SEO company that knows what it’s doing and has a proven track record is imperative – this may mean paying a little more than a competitor, but if you want to achieve top results you will need to work with a top SEO UK company.

Have you been stung by an SEO company in the past? Would you like to warn others about a particular company? Feel free to discuss below and warn other potential victims!

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Feb/10

16 

What effects will Personalised Search have on SEO?

Many companies, bloggers and twitter-folk have been predicting the end of SEO with the advent of Google’s personalised search. Granted, Google rankings will change slightly according to what the user has searched and clicked on before, but with Google’s personalised search being in effect for quite a while now, we believe that the core of SEO will not change.

That doesn’t mean…

…we believe that SEO companies should ignore personalised search – quite the opposite. At Micrositez we provide our clients with SEO services that are proven to work, and to do this we are always learning. Google’s Personalised Search is no different – we recognise that from a search engine optimisation (SEO) point of view, there will be things a professional SEO Company will need to adjust to, such as:

  • Ranking placements can no longer be seen to be as ‘reliable’ as they were.
  • As always, the importance of site design and content is vital – they will have a direct effect on your SERPs.
  • Continuing to improve user experience is vital – the fact that a single visit will now put you at the top of Google gives even more incentive for a company to have an amazing site design and content.

Whilst it may not be the big change everyone was dreading, personalised search should not be ignored. The best SEO companies will adapt and continue the thrive, improving their SEO Packages all the time.

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Feb/10

15 

Search Engine Optimisation. A results driven business.

Hiring a search engine optimisation (SEO) company is vital in today’s internet-driven world. For a business to be truly successful a website is more than likely needed, and the best form of advertising online is through hiring a respectable SEO company.

Results

Hiring the right SEO company isn’t easy – there’s so many out there, how do you choose the best one? Below are a few things to keep in mind when choosing a company to provide you with an SEO package:

  • Google Results – Do they display the results from past and current clients on their website? A company with nothing to hide will always display results.
  • Reputation - Have you checked out the reputation of the SEO company you’re looking at? Do they have good testimonials? Are you able to contact past and current clients?
  • Price - The price should not be too cheap, but only pay what you can afford. If the company offers miracles in a few months then stay away! There are many cowboy SEO companies’ who claim to know what they’re doing but offer very little in return for your money.

At the end of the day, an SEO company that isn’t afraid to show past results is a company you should definitely consider hiring. If in doubt, contact a few past and current clients to really get a feel for the company; after all, you don’t want to rush into such a big decision (something that could decide whether your company makes an impact online or not!) without doing proper research.

Until next time,

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Feb/10

12 

Why Link Building is vital for SEO Campaigns

You’ve probably heard of several key factors that make a good SEO campaign, but one of the most important strategies is Link Building. This blog post will let you know exactly what link building services are for, why you need them and what to watch out for when hiring an SEO company.

What is Link Building?

Link building is exactly what it sounds like; building links. These links are aimed at your website, whether they are posted on websites, forums or in articles they all count, and are done with one main aim; to improve to ranking of your website(s) in the major search engines!

Why use Link Building services?

If your link building campaign is handled correctly, it will not only improve the ranking of your website, it will improve the traffic too. Why appear high in the search engines? If your website is at the top of Google, Yahoo and/or Bing for keywords or keyword phrases relating to your website then you will receive a higher number of visitors than ever before!

Different names, same trick.

Inbound links, inward links, in-links, incoming links and back links – they all mean the same. A link that a search engine can use to find your site. The better the SEO Company you use, the better the links and higher your website will appear in Google…

…watch out for cowboy Link Building companies!

If you hire a link building SEO company that uses ‘black hat’ techniques, or techniques that are less than ethical – your website could get banned from the search engines! Hiring a professional SEO company that has proven results and awards is the key to improving your business presence online.

At Micrositez we have spent years honing our specialist techniques and developing our knowledge and experience that enables us to offer a unique link building service that we know works. We never use black hat techniques. We never use illegal or unethical strategies. Get in touch today!

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