The growth of SEO in 2010

2010 has already started at an ridiculous speed, with March upon us already! After reading a few blogs, posts and a report by Forrester, I decided it’s worth discussing how big search engine optimisation could get in 2010.

Dramatic Increase

The Forrester report has got me thinking; how quickly will business spending on SEO increase this year? It’s clear that after seeing some graphs on where Marketers see the greatest increase in effectiveness, that SEO services are at the forefront of everyone’s mind. Only social media and online video were ahead of SEO in terms of the largest potential increase in spending – interesting!

Why?

Why is this increase happening? Why do I see 2010 as the beginning of what will make SEO the biggest marketing tool for any business in the world?

Simple. Google continues to dominate, continues to improve and continues to diversify. If you want to be a success online then you need to pay attention to the major search engines; specifically Google. Appearing as high as possible on Google for keywords relating to your site will, and I’ve said this before, increase your traffic and sales almost immediately.

Knowledge

In my opinion, 2010 will see more and more businesses recognise the internet and recognise how valuable it is to be found on Google. Spending a few thousand dollars a month on an SEO packages that manages to get you on the first page of Google will soon seem like peanuts compared to the rise in visitors/sales your site is achieving.

Do you agree? Will SEO spending increase dramatically this year? Are you increasing your SEO budget? Let us know your thoughts.